By Ekuson Nw’Ogbunka, Abuja
The Federal Road Safety Corps (FRSC) today (Tuesday) announced the launch of “Drive Alive 2025,” an ambitious public awareness campaign aimed at drastically reducing road traffic fatalities during Nigeria’s critical Ember Months, being the period of heightened travel and increased crash risk from October through December. This year’s initiative is enhanced through a strategic partnership with tsboi.ai, leveraging its AI-powered engagement platform to boost public participation, interactive learning, and real-time community insights.
The Ember Months historically experience heavier travel and a corresponding surge in crashes due to driver fatigue, overloading, excessive speed, distracted driving, and other risky behaviors. Recalled that between January and September 2025, Nigeria recorded thousands of road traffic crashes with 3,433 fatalities and over 22,000 injuries reported, while other data sources suggest as many as 7,715 crashes and nearly 3,915 deaths nationwide this year, underscoring the urgent need for intensified safety interventions.
Drive Alive 2025, powered by the tsboi.ai platform, introduces digital engagement and community-centric learning experiences to supplement FRSC’s traditional enforcement and outreach efforts. Key features include:
Through this move, the citizens can digitally pledge to practice safe driving behaviors and earn recognition through digital “Safety Guardian” badges, state-level leaderboards encourage community pride and healthy competition to reduce traffic incidents.
Others are that moderated user-generated content hub allows Nigerians to share real-life road safety experiences and practical tips, building a rich local knowledge base for travelers. All contributions are reviewed via an administrative interface to maintain quality, relevance, and accuracy, accessible road safety “dos and don’ts” address major risks during travel, such as fatigue, speed compliance, distracted driving, and night travel precautions, with content tailored to local contexts and major road corridors.
Added are that interactive maps highlight high-risk road segments, helping users plan safer routes and exercise caution along known accident corridors, and FRSC administrators can quickly review community content submissions, flag hazards, and drive responsive risk messaging, fostering transparency and timely updates to users, and participants receive prompt updates on content status, requests for additional context, and award achievements. Administrators receive alerts for new submissions, trending concerns, and potential risk hotspots.
“Our goal with Drive Alive 2025 is unequivocal: zero fatalities on Nigerian roads during these Ember Months,” said a senior FRSC official. “With tsboi.ai’s digital capabilities, we are expanding the reach and effectiveness of our road safety messaging, turning passive awareness into active nationwide participation.”
A tsboi.ai representative added, “We are proud to support the FRSC in this vital mission. Our AI-powered platform provides the scalable infrastructure needed to engage road users and support data-driven decision-making across communities. This is technology serving the public good — augmenting awareness and real-time insight while cultivating a strong culture of responsible driving.”
The Drive Alive 2025 campaign calls on all Nigerians to visit the campaign website to sign the safety pledge, access road safety resources, and share their experiences.
Throwing lights in the FRSC, it is the Nigerian government agency mandated to regulate, enforce, and coordinate road traffic safety and highway management nationwide. Established in 1988, its mission is to eradicate road traffic crashes and create a safe motoring environment, achieved through public education, enforcement of traffic laws, patrol operations, vehicle inspections, rescue services, and stakeholder partnerships.
About tsboi.ai, it is an AI indexing and engagement platform that connects organizations with advanced large language models and interactive AI tools to drive scalable public engagement, content indexing, and real-time insights. The platform helps digitize campaigns, enhance user participation, and build localized AI-driven knowledge bases — empowering initiatives that require broad community interaction and data-driven responsiveness.
