By Chidi Ugwu
Federal Government has initiated efforts to champion a transformative vision for African cinema, emphasizing the need for a robust digital ecosystem to enhance the continent’s film industry and global presence.
Hanatu Musawa, Minister of Art and Culture, stated this at a press conference ahead of December 2024 Zuma Film Festival, highlighting how digital technology is revolutionizing distribution and storytelling.
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Musawa further emphasized that digital transformation is crucial not only for expanding the audience for African films but also for job creation, wealth generation, and regional trade.
“This is a pivotal moment for Nigeria’s creative and cultural industries,” Musawa declared, noting the increasing international interest in Nigerian talent and narratives.
Musawa also acknowledged the Nigerian government’s commitment to fostering a conducive environment for the growth of the creative economy through favorable policies, international agreements, and digital platforms.
During her address, Musawa recognized the significant contributions of the Honourable Minister of the FCT, Barrister Nyesom Wike, and Dr. Maria Mahmoud in advancing the Nigerian Film Corporation’s (NFC) initiatives.
She described Abuja as an emerging cultural and creative hub, encouraging festival-goers to explore both Abuja and Lagos as centers of cultural activity and tourism.
Dr. Ali Nuhu, Managing Director of the Nigerian Film Corporation, described the festival as a movement that fosters cultural and economic growth, creating jobs and encouraging cross-border collaboration. Musawa stressed that digital transformation is vital for expanding audiences and generating wealth.
The festival will feature a keynote lecture by Vice President Senator Kashim Shettima on the impact of digital technologies in cinema, alongside discussions with industry experts. Musawa acknowledged contributions from various officials in advancing the Nigerian Film Corporation’s goals, promoting Abuja as a cultural hub.
Meanwhile, the Minister of Tourism, Lola Ade John, echoed Musawa’s sentiments regarding the interconnectedness of the film industry and tourism.
“Every location has a story, and through film, we translate these stories into entertainment that captivates youth and women,” Ade John remarked, referencing Nigeria’s rising global prominence in entertainment and a recent trip to South Korea where Nigerian films attracted significant interest.
Ade John expressed optimism for Nigeria’s future on the global stage, even predicting that the country could secure an Oscar in the near future.
“Our journey has been long, but our creativity will carry us far,” she stated, highlighting the growth of Nollywood since the 1980s.
Also speaking at the event, the Honourable Minister of State for the FCT, Maryam Mahmoud, emphasized the Zuma Film Festival as a vital platform for cross-cultural collaboration and creativity.
“This festival goes beyond cinematic creativity; it bridges cultures and sparks important conversations,” Mahmoud asserted, underscoring the event’s role in elevating both Nigerian and African cinema.
As preparations for the Zuma Film Festival gather momentum, the collaboration between the Ministry of Art and Culture and the FCT administration signifies a broader effort to position Nigeria as a global center for creativity. With Abuja emerging as a vibrant cultural destination, the future of African cinema appears bright, driven by a digital transformation that promises to expand its influence worldwide.
The Managing Director/Chief Executive of the Nigerian Film Corporation, remarked, Dr. Ali Nuhu “Today marks a significant milestone in our journey towards enhancing Nigeria’s vibrant film industry, Nollywood, through our flagship event, the Zuma International Film Festival. As we announce the 14th edition themed ‘Digital Renaissance: Embracing the Future,’ we reaffirm our commitment to stakeholders, the government, and our global partners.
“The Zuma International Film Festival is more than an event; it’s a movement that promotes Nigeria’s cultural and creative economy. The festival creates jobs, empowers youth, and fosters collaboration across borders. This year, we highlight the transformative power of digital technology in filmmaking, with over 3,120 film submissions from countries including Nigeria, Iran, India, the USA, Spain, and France.
“I’m proud to announce the Head of Jury for ZUFF 2024. She is none other than the award-winning filmmaker and actress, Stephanie Okereke Linus, whose creative engagement has inspired many both within and beyond our shores. Along with other distinguished film experts as jury members, their task of processing and selecting entries remains crucial,” he concluded.
The upcoming festival is set to be a landmark event for the Nigerian creative industry, featuring a keynote lecture by Vice President Senator Kashim Shettima, GCON.
His address, titled “Digital Ecosystem Redefining African Cinema,” will explore the profound impact of digital technologies on the continent’s film industry.
In addition to the lecture, a panel discussion with industry experts from across Africa will examine the broader implications of the digital landscape for the creative sector.
